Tag Archive for: campaign

Campaign Against Abuse of Workers

January 4, 2009 Personal, Asia, Saudi Arabia

I have final exams and assignments in the next few weeks, but I just can’t resist writing about this ad campaign. The campaign is called Rahma which means mercy in Arabic. The main purpose of this campaign is to raise public awareness of mistreatments of foreign workers in Saudi Arabia. The campaign itself has been going on since the mid of November 2008 on Saudi-owned satellite TV — MBC channel (watched by millions across the Middle East), but I honestlyRead more

Anti-Smoking Campaign

April 6, 2007 Australia, Oceania, Asia

The $25 million National Tobacco Campaign with a slogan ‘Every cigarette is doing you damage’ is one of my favourite advertisement campaigns ever publicised. The campaign’s tv commercials provide the audience with many “real” pictures, from damaged organs (lung, brain, artery) to an infected foot caused by gangrene. One of the ads appeared on TV even shows a woman who suffers from mouth cancer. Her mouth is swollen and her teeth is dirty and unorganised. She speaks a bit aboutRead more